things to do in safi
Destinations

Best Things to Do in Safi

By Moha SaharaVia August 2, 2026 5 min read

If you are traveling along the Atlantic coast, the historic city of Safi is a fantastic stop located right between El Jadida and Essaouira. You might be wondering What to Do in Safi since it is often overlooked by mainstream tourist routes. However, this coastal city is the undisputed ceramics capital of the country and features incredible Portuguese architecture. This Safi Travel Guide covers the top attractions and activities so you can plan a perfect coastal itinerary. Whether you want to buy handmade pottery or watch world class surfers, there are many unique Things to Do in Safi. Let us look at the best activities for your upcoming trip when you Visit Safi.

1. Explore the Pottery Quarter (Colline des Potiers)

When visiting Safi Morocco, a trip to the Colline des Potiers is an absolute must. Safi is the first African pottery center, and artisans here have been working with clay for centuries. You can walk up the hill to watch craftsmen shaping, firing, and hand painting beautiful plates, bowls, and vases. The air smells like wet clay and wood smoke from the traditional kilns. Buying authentic ceramics directly from the makers is a highlight of any trip.

2. Visit the Sea Castle (Ksar El Bahr)

Built in the 16th century by the Portuguese, Ksar El Bahr is a stone fortress situated right on the water. It was originally built to protect the local port and the merchant ships. You can walk along the old patrol paths and look at the antique bronze cannons facing the ocean. The elevated walls offer sweeping views of the Atlantic and the bustling fishing port below. Adding this fortress to your list is highly recommended.

3. Walk Through the Old Medina

The historic medina of Safi is small, authentic, and surrounded by thick stone walls. You can enter through Bab Chaaba, which is one of the main historical gates. Inside, you will find narrow streets filled with local shops, spice vendors, and bakeries. It feels much more intimate and less tourist focused than the massive markets in Fes. Taking a quiet walk through these alleys gives you a genuine look into daily local life.

4. Tour the National Ceramics Museum

Located inside the Kechla fortress at the top of the medina, the National Ceramics Museum is an excellent stop for art lovers. The museum displays some of the finest examples of traditional Safi pottery and explains the historical techniques used by local artisans. Even if you are not an art expert, the building itself is beautiful, and the rooftop provides a fantastic panoramic view of the old city and the ocean.

5. See the World’s Largest Tagine Monument

Right in the center of the city, you will find a massive monument dedicated to the traditional Moroccan cooking pot. This giant tagine actually made it into the Guinness World Records. When it was built, local chefs used it to prepare a massive sardine tagine for the public. It stands as a proud symbol of the local culinary heritage and is a fun, quirky spot to snap a quick photo.

6. Watch the Sunset at Rass Lafaa

For the best ocean views, head over to the cliffside area of Sidi Bouzid and find the Rass Lafaa viewpoint. You will see a sign that says Safi Love overlooking the ocean. It is the perfect place to grab a coffee from a local vendor and watch the sun go down. From this elevated spot, you can see the entire city hugging the coastline. It is a very popular gathering place for locals in the late afternoon.

7. Surf the Atlantic Waves

The coastal waters here are famous among the global surfing community. The wave at Sidi Bouzid is considered a world class point break and attracts professional surfers from all over the globe. If you are an experienced surfer, catching a wave here is one of the most thrilling Things to Do in Safi. If you prefer calmer waters, you can drive just outside the city to Lalla Fatna beach for a relaxing day on the sand.

8. Eat Fresh Sardines at the Port

Because the local port is one of the largest sardine ports in Africa, eating fresh seafood is mandatory. You can walk down to the port area and find small local grills cooking fresh sardines right out of the water. They are usually served with fresh bread, Moroccan salad, and a squeeze of lemon. It is an incredibly cheap and delicious way to experience the local flavors.

Frequently Asked Questions

How do I travel to the city?

You can easily reach Safi Morocco by bus or car. It is about a two hour drive north of Essaouira and a three hour drive from Marrakech. The roads are well maintained and offer nice coastal scenery.

How much time should I spend there?

For most travelers, a single full day is enough to see the pottery quarter, the sea castle, and the medina. It makes a perfect overnight stop if you are driving along the coastal highway.

Is it a good place to buy souvenirs?

Yes, this is the best place in the country to buy ceramics. The prices in the pottery quarter are generally much lower than what you will find in the tourist shops of Marrakech, and the quality is outstanding.

Where should I go after my coastal visit?

After enjoying the ocean breezes and buying your ceramics, heading inland is a great choice. You can travel back to Marrakech and connect with a tour agency like SaharaVia. They can help you organize a multi day desert tour, allowing you to easily swap the coastal waters for the massive dunes of the Sahara.

Final Thoughts

This coastal city offers a wonderful mix of authentic craftsmanship, Portuguese history, and ocean views. By using this guide, you will know exactly What to Do in Safi to ensure a memorable stop on your travel route. Enjoy the fresh seafood and the vibrant pottery markets during your stay.

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